Fröjered kitchen fronts for IKEA are the result of a long exploration process.
In 2018 we decided to go to China to get a closer look at bamboo – the most sustainable alternative for solid wood. We followed the entire process – from plantation to production and experimented with new construction and staining possibilities. Everything to shine a new light on this amazing, yet underrated material. The result – ultra light, super durable kitchen fronts, that were produced using minimal amount of this fast growing, sustainably harvested material, that deserves more appreciation.
CREATIVE DIRECTION: Maja Ganszyniec
Design team: Agata Nowak, Paweł Kowalski, Alicja Lesiak